Reach greater heights in your business through the ‘Seedhi baat’ way

A successful and sustainable business owes its success to various factors. Some say its sheer hard work and perseverance, some say it is about great products, while others credit promotions and branding. Though all these factors have their own role to play in the growth of a business, there’s one aspect that’s often overlooked -

A simple, honest and direct speech. We call it Seedhi Baat.

Seedhi Baat signifies integrity, honesty and transparency. All of these are important factors that fuel the growth of a business, whether it’s a small enterprise or an established conglomerate. If you own a small business, or if you’re an aspiring entrepreneur, here’s how you can reach greater heights in your business through the Seedhi Baat way.

Seedhi Baat is the yardstick of a trustworthy organisation
No matter what your core business is, your customers rely on you to give them correct information, so they can make informed decision about their purchases. Presenting the correct information is undoubtedly important, but it’s also essential that every communication that reaches your customers is simple to understand, honest and real.

Customers today are savvy and sensible. They can easily perceive the level of integrity in what’s being told and sold to them. When your customers know you communicate the Seedhi Baat way, they are more likely to trust you. And greater trust means a more loyal customer base. This, in turn, translates to higher engagement and sales, thus contributing to the overall growth of your business.

It leads to an employee friendly work culture
We just established that Seedhi Baat leads to a trustworthy organization and increases your customer loyalty. However, an often-overlooked area where honesty and integrity are just as important is with regard to your workforce. Businesses that withhold information or communicate incorrectly with their employees often fail to build a cohesive and consistent work culture.

Being honest with your employees and transparent about your policies fosters a work environment that your workforce trusts. As a result, your employees are more likely to remain loyal to your business. That means less employee turnover and a more meritocratic work culture that promotes faster and lasting growth. So, whether you own a small business venture or lead a major company, Seedhi Baat always pays off.

Vendor Management done best the Seedhi Baat way
One of the most crucial aspects of any business is their vendors or partners who ensure smooth functioning of the business by providing uninterrupted services. Many businesses tend to misinform their vendors, hide the rough edges of their business, or give them false reasons and promises or delay in payments.

Nevertheless, just like today’s customers, your vendors can also see through this. Over time, continuously conveying false information to your vendors can damage your relationship with them. Seedhi Baat, on the other hand, helps you foster good ties with your vendors. And it goes without saying that with great vendors by your side, your business can scale greater heights.

Seedhi Baat builds a foundation of trust with your lenders
External financing is an essential part of every business. Whether you opt for long-term loans or short-term options, you’ll need to establish a good rapport with your lenders. For small business owners, approaching a lender may seem like a tough job. If you belong to this category, perhaps you find it difficult to put forth your requirements to the lender. Some businesses may even take the dangerous route of providing false information to lenders.

Neither of these is a good way to go about borrowing funds. For the former, a more straightforward approach will get the job done faster and in a smoother manner. For the latter, there are many penal consequences that could have been avoided by doing Seedhi Baat. When you are honest with potential lenders, you build a strong foundation of trust that your lenders can rely on.

Conclusion
It’s efficient, it’s easy to practice, and it’s the one thing that can build and foster a culture of trust with all stakeholders of your business. So, when in doubt, always choose Seedhi Baat. You can never go wrong with it, and neither can your business.